![]() ![]() Relevant news stories: Share news articles featuring your business to build social proof and keep customers informed.Featured blog posts: Highlight the latest and greatest content on your website, like blog posts or even YouTube videos.Here are a few popular ideas to get your brain juices flowing, but don’t limit yourself to these: Footer: Footers contain your business address information as well as links to social media profiles and how to unsubscribe-both of which are a must.īeyond that, you’re free to be creative and have fun.Whatever it is, it needs to be valuable to your subscribers. Content: Emails should provide value, whether that’s information, entertainment, discounts, or something else.By adding a hyperlink to your logo, recipients can click straight back to your website’s homepage from the email. Logo: Logos help subscribers to recognize your brand.Header: Headers immediately help an email recipient recognize the sender, so keep it consistent to build brand familiarity.This elaborates on the subject line and encourages recipients to open the email. Preview text: Preview text is the supporting text you’ll often see to the right side of the subject line in your inbox.When done right, the subject line grabs attention, informs, and drives recipients to click and open the email. ![]()
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